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Privacy Policy

Last updated: July 10, 2026

Wayfinder Labs ("Wayfinder," "we," "us," or "our") respects your privacy. This Privacy Policy explains what personal information we collect when you visit our website or join our waitlist, how we use it, who we share it with, and the choices and rights you have.

1. Information we collect

Information you give us

When you join our waitlist, contact us, or otherwise communicate with us, you may provide:

Information we collect automatically

When you visit the site, we and our service providers may automatically collect:

2. How we use your information

We use personal information to:

3. SMS and text messaging

If you provide your mobile number and opt in, we may send you text (SMS/MMS) messages related to early access, account and service notifications, product updates, and support. Message frequency varies. Message and data rates may apply. You can opt out at any time by replying STOP to any message, and reply HELP for help. Consent to receive text messages is not a condition of any purchase.

We do not sell your personal information, and no mobile information — including your phone number and SMS opt-in or consent — will be shared with or sold to third parties or affiliates for their own marketing or promotional purposes. We share mobile information only with service providers (such as messaging platforms) that help us operate the messaging program, and only as needed to deliver those messages. See "How we share information" below.

4. Legal bases (EEA/UK)

If you are in the European Economic Area or the United Kingdom, we process your personal data on the basis of: your consent (e.g. joining the waitlist), our legitimate interests (e.g. operating and improving the site and communicating with interested users), and compliance with legal obligations. You may withdraw consent at any time.

5. How we share information

We do not sell your personal information. We share it only as described here:

6. Cookies and analytics

We use a small number of cookies and similar technologies that are necessary to run the site, and, where enabled, privacy-friendly analytics to understand aggregate traffic. You can control cookies through your browser settings; disabling some cookies may affect how the site works.

7. Data retention

We keep your personal information only as long as needed for the purposes described in this policy — for example, until you ask to be removed from the waitlist or unsubscribe — and as required to meet legal, accounting, or reporting obligations.

8. Security

We use reasonable technical and organizational measures designed to protect your information. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.

9. Your rights

Depending on where you live, you may have the right to access, correct, delete, or port your personal information, to object to or restrict certain processing, and to withdraw consent. If you are in California, you have rights under the CCPA/CPRA, including the right to know, delete, and opt out of "sale" or "sharing" of personal information (we do not sell your data). To exercise any right, email us at hello@heywayfinder.com. You also have the right to lodge a complaint with your local data protection authority.

10. International transfers

We may process and store information in countries other than your own, including the United States. Where required, we use appropriate safeguards for such transfers.

11. Children's privacy

Our website is not directed to children under 16, and we do not knowingly collect personal information from them. If you believe a child has provided us information, please contact us and we will delete it.

12. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above, and material changes will be reflected on this page.

13. Contact us

If you have questions about this policy or your personal information, contact Wayfinder Labs at hello@heywayfinder.com.